The Best Gift You Can Give Your Family May Be in Your Filing Cabinet

Commentary December 06, 2024 at 03:32 PM
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What You Need To Know

  • What better way to show family, clients and staff you care than having a succession plan in place?
  • Objectives include a desired timeline, financial considerations and whether a successor is internal or external.
  • Potential buyers want to see sustainable growth, efficiency, and strong client and staff relationships.
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Most people associate this season — the most wonderful time of the year, after all — with holiday parties, presents and charitable donations. I’m going to add something else into the mix: a succession plan.

After all, what better way to show your loved ones, clients and staff that you care than having a plan in place to ensure that day-to-day operations continue in the event of a planned (or unplanned) business exit.

By doing your due diligence, asking the appropriate questions and teaming with the right partner, you can define the next evolution of your business.

Why a Succession Plan? 


Financial advisors act as trusted partners, helping clients plan and prepare for their financial futures. However, when it comes to focusing on their futures, many advisors don’t seem to be taking their own advice.

In fact, a recent report by Cerulli shows that within the next 10 years, 38% of financial advisors, collectively controlling more than $11 trillion — or 42% of total industry assets — are expected to retire. Yet roughly 1 in 4 financial advisors don’t have a succession plan for their own business.

Even if retirement isn’t on the horizon, having a succession plan in place is a critical business planning strategy for several reasons, including:

  • Maintaining business continuity 
  • Ensuring client retention
  • Preserving practice valuation 
  • Guaranteeing regulatory compliance
  • Safeguarding that your business, family, clients and staff are protected in the event of any of the four D’s: death, divorce, disaster or disability. 


Putting together a succession plan can be as stressful as trying to pick out the perfect present, but it doesn’t have to be. Here are five tips to help you draft a thoughtful succession plan.

Define Your Objectives 


Start by clearly outlining your goals and objectives for your succession plan. Consider factors such as your desired timeline, financial considerations, and the type of successor you prefer, whether internal, external or a combination.

The most successful succession plans address the goals of every stakeholder — including you, your family and your staff — while paying attention to how your succession will affect others. It’s also essential to think about your clients’ needs — because any transition will affect them personally.

Select a Successor


Arguably, the most important decision when it comes to the future of your business is who will take the reins when you step away. Larger businesses, or businesses offering a multitude of services, may need to tap multiple successors to ensure a seamless transition.

Whether you’re choosing one successor or several, the first step is determining if you will pass the torch internally or externally. If you are planning to tap an internal successor, time will need to be allotted for mentoring and training to ensure that the practice you have built continues without interruption after your departure.

It's imperative that both you and your internal successor are on the same page when it comes to the future of the business. Not sure where to begin? Holiday parties or family gatherings can be a good place to engage in one-on-one conversations about career ambitions, development aspirations and goals.

If your plans include an external successor, you’ll want to ensure that the right candidate possesses the right attributes to ensure a smooth transition, including:

  • Alignment with your practice’s values and culture
  • The desire to learn about your business, clients and staff
  • Comparable service model and investment philosophy
  • Relationship management skills
  • Strong work ethic
  • Leadership skills 

Build Value in the Practice 


The succession planning process presents an opportunity to evaluate your business holistically and identify opportunities to build its value. To make your practice as appealing as possible to potential buyers, it’s important to demonstrate sustainable growth, efficiency, and strong client and staff relationships.

Asking yourself the following questions can help highlight your practice’s strengths and pinpoint areas to address.

  • What percentage of your current business mix generates recurring revenue (fees, trails, 12b-1s, renewals, financial planning)? 
  • What adjustments can you make to increase your profitability?
  • How can you better leverage technology to improve your efficiency?
  • What are your client growth and retention rates?
  • Is your practice fiscally responsible? Do you make and follow budgets to track spending and keep costs within projected limits?
  • How strong is your brand? 

You may also want to explore mergers and acquisitions as a way to provide a liquidity event and help to build value in your business.

Adjust as Necessary 


It’s important to remember that any succession plan you create should be considered a living document. Evaluate your plan on a regular basis and make updates as necessary.

Those include when key team members leave, business or market dynamics significantly shift, or your personal plans change.

Find a Trusted Partner 


Whether you’re seeking succession planning guidance or considering a liquidity event, it’s important to find a partner who can help you reach your business goals while ensuring that there are no legal, tax or financial implications associated with your plan.

When looking for a partner, some questions to consider asking include:\

  • How will my brand, investment philosophy and client service model operate once I step down?
  • How will I be compensated for the business I’ve built?
  • How will this partnership help me optimize my day-to-day operations and allow me to focus on my clients?
  • How will you help protect my legacy?

Jeremy Holly is executive vice president of LPL Capital Partners, which offers financial planning, consulting and investment management services.

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