Marketing Technology
Get the latest news and insights about marketing technology used by financial advisors and throughout the financial services industry.
November 01, 2024
Consumer Groups Balk at E-Delivery BillThe legislation, opponents say, makes it harder for investors to find and review important information, including fees.
October 22, 2024
SEC Chief Defends Texting Crackdown"Hundreds of people at dozens of firms were blowing right past" off-channel communication rules, Gary Gensler said.
September 24, 2024
What RIAs Should Know About Data-Based MarketingAsset managers and investment banks use data-driven marketing to great effect. Experts say RIAs can do the same.
September 24, 2024
SEC Hits Stifel, Others With $88M in Texting FinesStifel and Invesco will each pay $35 million over off-channel communications.
September 20, 2024
8 Views From Advisors and Clients on the Future of Financial PlanningNew FPA and Allianz research looks at how advisors are adapting to meet changing client needs.
September 17, 2024
SEC Texting Sweep Hits 12 Muni AdvisorsThe advisors agreed to pay more than $1.3 million for failure to preserve off-channel communications.
September 09, 2024
SEC Hits 9 Firms in Marketing Rule CrackdownThe RIAs ran ads with untrue or unsubstantiated statements or broke rules around ratings and testimonials, the SEC says.
September 04, 2024
SEC Expands Texting Crackdown to Big Ratings AgenciesMoody's, Fitch and four other firms agreed to pay combined penalties of more than $49 million over off-channel communications.
August 16, 2024
Snappy Kraken Rolls Out New Marketing PlatformThe firm is deepening its commitment to the enterprise segment of the advisor industry, CEO Robert Sofia says.
August 16, 2024
IRS Teams With States and Tax Industry to Fight ScamsThe Coalition Against Scam and Scheme Treats aims to quickly alert the public to new and emerging threats.